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GS1 Croatia
Association for Automatic Identification, Electronic Data Exchange and Business Process Management and part of the international GS1 system
GS1 Croatia is a leading organization providing barcoding solutions to businesses across various industries.
As part of the global GS1 network, they offer a standardized system for identifying products, services, and locations, enabling efficient supply chain management and operations.
The primary goals of the project were to:
Modernize the Website Design:
Create a contemporary, user-friendly interface that reflects GS1 Croatia’s brand and mission.
Improve Access to Resources:
Simplify the way users access important resources such as barcode standards, documents, and educational materials.
Enhance Membership Services:
Provide a seamless experience for GS1 Croatia members to sign up, manage their profiles, and access exclusive content.
Optimize for Speed and Mobile:
Ensure the website is optimized for both performance and mobile responsiveness, providing a smooth experience for users across devices.
Multilingual Support:
Enable the site to support both Croatian and English, catering to a diverse user base.
challenges:
Complex Content Structure:
GS1 Croatia's existing site housed a significant amount of technical and educational content that needed to be organized in an accessible way.
Legacy Systems Integration:
The project required integrating legacy systems used for managing memberships and barcode issuance.
Multiple Services Integration:
To enhance the functionality and efficiency of GS1 Croatia’s new website, we implemented seamless integrations with several critical services.
Compliance and Security:
As an organization handling sensitive business data, ensuring data security and compliance with regulations was a critical aspect of the project.
our approach
To deliver on GS1 Croatia’s goals, we followed a phased approach:
Discovery and Research:
- We conducted stakeholder interviews to understand the key objectives of the website and pain points of the current platform.
- Analyzed user behavior through website analytics to identify the most-used features and resources
- Performed a comprehensive content audit to streamline information architecture and simplify navigation.
Design & Development:
- Designed a fresh, clean interface that prioritized usability and simplicity. Key resources such as barcode tools, documentation, and membership information were made easily accessible.
- Ensured mobile optimization by implementing responsive design techniques, improving the mobile experience drastically.
- Implemented a custom Content Management System (Artkod CMS) allowing GS1 Croatia’s team to easily manage content updates, document uploads and membership services.
Technology integration:
- Integrated GS1 Croatia’s existing membership management and barcode registration systems into the website, allowing members to access their accounts and register barcodes effortlessly.
- Implemented security features and SSL encryption to ensure that all user data was handled safely and in compliance with local regulations.
Testing and launch:
- Conducted extensive testing to ensure the site’s performance across different devices and browsers.
- Launched the new site with minimal downtime, ensuring a smooth transition for GS1 Croatia’s users.
web
40%
Increase in overall site visits
electric_bolt
30%
Faster for users to find essential resources
groups
62%
Increase in member services monthly usage
The web project for GS1 Croatia resulted in a modern, efficient, and highly functional platform that aligned with their mission of providing cutting-edge barcode solutions.
The web project for GS1 Croatia resulted in a modern, efficient, and highly functional platform that aligned with their mission of providing cutting-edge barcode solutions.
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