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Harissa
First Croatian spice store. The wonderful world of spices, teas and accompanying equipment.
Harissa is a specialty spice store, offering a wide range of spices, teas, and culinary equipment through their e-commerce platform.
Known for their high-quality products sourced from around the world, Harissa aims to cater to both home cooks and professional chefs.
However, their existing webshop was outdated, lacked modern design elements, and wasn’t optimized for mobile shoppers, resulting in missed opportunities for sales and customer engagement.
The primary objectives of the project were to:
Modernize the Web Design:
Create a visually appealing and user-friendly interface that reflects Harissa’s unique brand and product offerings.
Enhance the E-commerce Experience:
Implement features that make shopping easier, such as better product categorization, search functionality, and a simplified checkout process.
Improve Performance:
Optimize website speed and loading times to enhance user satisfaction and boost conversions.
Streamline Inventory Management:
Integrate the webshop with Harissa’s inventory system to ensure product availability is up-to-date
challenges:
Legacy Systems:
The existing webshop had an outdated CMS and e-commerce system that
needed to be upgraded without disrupting existing operations.
Product Diversity:
With a wide variety of products ranging from spices and teas to equipment,
the website needed an intuitive structure for easy navigation and product discovery.
User Experience (UX):
The checkout process was cumbersome, leading to high cart abandonment rates,
and there was no clear pathway for mobile users to have a smooth shopping experience.
Content Management:
Harissa’s team needed a simpler way to update product information, manage promotions, and handle inventory efficiently.
Our Approach
We adopted a phased approach to ensure that all goals were met while minimizing disruptions to Harissa’s operations.
Research & Planning:
Conducted user research to understand the pain points of existing customers and gather insights on how to improve the shopping experience.
Analyzed website analytics to identify bottlenecks in the user journey and underperforming areas of the webshop.
Design & Development:
UI/UX Design:
We designed a fresh, visually attractive layout that aligned with Harissa’s brand identity. Key features included an improved product categorization system, making it easier for customers to browse products.
Mobile-First Design:
Implemented a mobile-first strategy, ensuring the site was fully responsive and performed well on all device sizes.
E-commerce Optimization:
We streamlined the checkout process by reducing the number of steps, offering guest checkout, and integrating secure payment gateways to boost conversion.
Inventory Management Integration:
Integrated the webshop with Harissa’s existing inventory system to automatically update stock levels, ensuring customers always had accurate information about product availability.
Performance Optimization:
Implemented caching, image compression, and other performance techniques to significantly reduce loading times, especially on mobile devices.
CMS & Backend Setup:
Set up an easy-to-use custom Content Management System (Artkod CMS) that allowed Harissa’s team to quickly add new products, update descriptions, and manage promotions without needing technical expertise.
Testing & Launch:
- Conducted user research to understand customer behavior.
- Analyzed competitor websites to identify industry best practices.
- Worked closely with stakeholders to define website features and goals.
The redesigned webshop for Harissa resulted in several significant improvements:
User Engagement:
Page views increased significantly, with customers spending more time browsing through the store’s expanded product categories and detailed product pages.
Mobile Traffic:
Mobile conversions increased by 42%, thanks to the improved mobile-first design and faster loading times.
Reduced Cart Abandonment:
The streamlined checkout process led to a reduction in cart abandonment rates, contributing to a notable increase in sales.
Sales Growth:
Overall sales saw a 64% boost in the first quarter after launch, driven by enhanced product discoverability and an improved shopping experience.
Operational Efficiency:
The integration with the inventory management system allowed Harissa to reduce manual updates, freeing up staff time and ensuring accurate stock information on the webshop.
inventory_2
1500+
More than 1500 products available
shopping_bag
64%
Better sales results with new webshop
storefront
9
8 stores and 1 warehouse are seamlessly integrated
This project transformed Harissa’s online presence into a modern, efficient e-commerce platform that aligns with their brand’s mission of delivering high-quality spices, teas, and culinary equipment to their customers.
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