Moglo

Moglo.hr is a Croatian-based video production studio specializing in high-quality animated and cinematic content.

Their portfolio showcases collaborations with prominent brands such as Rimac Automobili, Porsche Digital Croatia, Kaufland, and BIPA. The studio offers a range of services, including 2D and 3D animation, cinematic video production, and specialized video content tailored to client needs. Their approach emphasizes collaboration, creativity, and delivering visually compelling narratives.

The primary goals of the project were to:

Enhanced User Experience: Designing an intuitive and visually appealing interface that reflects the studio's creative ethos.

Showcasing Expertise: Highlighting the studio's diverse capabilities through a well-organized and dynamic portfolio.

Enhance Membership Services: Provide a seamless experience for GS1 Croatia members to sign up, manage their profiles, and access exclusive content.

Client Interaction: Facilitating easy communication channels for potential clients to inquire about services and view previous work.

Challenges:

Showcasing Diverse Services: Effectively presenting a wide range of services, from animation to live-action production, in a cohesive and engaging manner.

User Engagement: Ensuring the website captures and retains the attention of visitors, encouraging exploration of the portfolio and services.

Mobile Optimization: Adapting the website for optimal performance across various devices, considering the increasing consumption of video content on mobile platforms.

our approach

To adress the client’s needs, we followed a structured process

Research & Planning:

Audience Analysis: Identifying the target audience, including potential clients from various industries seeking video production services.
Competitor Benchmarking: Analyzing competitor websites to identify industry standards and opportunities for differentiation.
Content Strategy: Developing a content plan that effectively showcases the studio's services, portfolio, and client testimonials.

Development:

Responsive Design: Implementing a responsive layout to ensure optimal viewing experiences across devices.
Interactive Elements: Integrating interactive features, such as hover effects and dynamic content loading, to engage users.
SEO Optimization: Ensuring the website is optimized for search engines to increase visibility and attract organic traffic.

Performance Optimization:

Fast Load Times: Optimizing images and scripts to reduce load times, enhancing user experience and SEO rankings.
Efficient Media Delivery: Utilizing content delivery networks (CDNs) to ensure smooth playback of video content.
Cross-Browser Compatibility: Testing and ensuring the website functions seamlessly across different browsers and devices.

CMS & Backend Setup:

Content Management System (Artkod CMS): Implementing a user-friendly Artkod CMS to allow easy updates and management of content.
Backend Architecture: Setting up a robust backend to support the website's functionalities and ensure scalability.
Security Measures: Implementing security protocols to protect user data and maintain website integrity.

Testing & Launching:

Quality Assurance: Conducting thorough testing to identify and resolve any issues before launch.
User Testing: Gathering feedback from real users to make final adjustments and improvements
Launch Strategy: Coordinating the launch to ensure a smooth transition and immediate user engagement.

The redesigned website successfully showcases Moglo.hr's diverse services and portfolio, providing an engaging and user-friendly experience. The integration of interactive elements and optimization for mobile devices has enhanced user engagement and accessibility.

The streamlined communication channels facilitate easy inquiries, contributing to increased client interactions and potential collaborations.

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